About the Company

In January 2005, Sima Hashemifar, a celebrated materials engineer at Intel Corporation, made a bold decision to step away from the high-tech world and follow her soul’s more profound calling. By 2006, S.H. Journey (Spiritual Harmony) was born—a vision to create transformative, soulful experiences that awaken wonder and connection. S. H. Journey is not just a travel company; it’s an invitation to explore the world and yourself, finding presence in every step and magic in the ordinary.

S.H. Journey crafts immersive travel experiences, retreats, mindful workshops, and adventures with delicate attention to every detail, thanks to a passionate and skilled team that shares a deep commitment to creating transformative experiences. Guided by a fusion of timeless wisdom, modern insights, and the diverse expertise of our team, we design journeys that blend relaxation and exploration with mindfulness, ensuring every traveler feels supported and inspired. Each experience unfolds like poetry—moments of quiet reflection, laughter shared, and starlit revelations, all curated to ignite joy and leave lasting imprints on your heart. Your journey begins here.

Sima Hashemifar

Sima’s life is a testament to embracing change and following the heart’s call. A trailblazing engineering manager, she left behind a stellar career in the semiconductor industry to create meaningful, transformative experiences for others. With a career spanning leadership roles at top corporations and global accolades, she brings the same passion and precision to every journey she designs.

Having traveled to over 100 countries, Sima weaves her rich tapestry of cultural experiences into journeys and retreats that inspire and transform. Her work is informed by advanced training at UC Berkeley’s Greater Good Science Center and her ongoing PhD studies in Transformative Business Leadership. Sima’s retreats and teachings offer a harmonious blend of exploration, mindfulness, and deep connection, inviting you to step into a life of wonder and discovery.

Noveen Moinpour

With a lifelong love for travel, Noveen has traveled extensively, bonding with family and friends over shared adventures. This passion ignited my journey as a luxury travel advisor, driven by the desire to inspire others and create personalized itineraries that cater to every traveler's unique style.

Noveen believes that every trip should be a celebration of life's moments, whether it's a honeymoon of a lifetime, a family getaway, or a restorative retreat. Coming from a corporate background in experiential marketing and event production, Noveen understands the value of the customer journey, the guest experience and the operational logistics needed to plan an excellent trip. She takes pride in being a trusted resource for her clients, offering meticulous attention to detail, clear communication, and a joyful approach to travel planning.

Noveen's goal is to transform the sometimes overwhelming task of trip planning into an exciting journey filled with anticipation and discovery. Whether you're a seasoned traveler or planning your first adventure, Noveen is here to ensure you feel cared for, appreciated, and excited for every trip.

Sima Marashi

Love for people and cultures drove me to begin my journey as a Travel Advisor. Traveling enhances the joy and excitement of my life.